Are you running a
Martial Arts School and you are on the socials as well? You probably would
know the impact of having your business online rather than just relying on
offline sources. But do you also know how much your ads and their formats can
impact your business? Running ads is one of the essential marketing tools these
days, and you don't want to miss out on the opportunity. This is why you also
must be aware of the impact that Video ads and image ads create on your
business.
Video ads are highly
becoming popular on social media platforms. When a video is well recorded and
is done beautifully, it can attract and enforce a greater audience to engage in
your information and share it. You can achieve better results by only changing
the format of your advertisements. While images are the standard for Facebook
ads, video marketing is now the buzzword that everyone wants to dig more into.
But which is the
best medium to have more engagement in ads? Just because video ads are new does
not imply it is better.
To advertise on Facebook is a must:
Facebook boasts of
more than 1.5 billion users every day. This incredible number of audiences and
marketers love to receive only a fraction of their attention and a business.
The better news is that social media is a powerful way to drive more engagement
with a brand and increase conversion rates. In fact, 57% of the consumers are
reporting that social media influencers are buying their decisions.
Users access
Facebook an average of 8 times a day, and they also spend 35 minutes on this
platform daily. Having so many people on the channel, it isn't a big wonder
that brands continue to use Facebook for advertising their services and
products. In the past year, advertisements' cost has decreased slightly, but
the ad impressions have jumped up by 34%.
Despite the concerns
of privacy and security, Facebook ads are still strong. Overall the ad revenue
for Facebook increased over 42% in 2018, making $11.9 billion only in the
second quarter.
The strength of video marketing is just undeniable:
Even Facebook is
also directing attention to ads that are in video format as it drives more
engagement. People can consume and process content a lot faster when it is in
video format. And they like having it on their mobile devices rather than on
desktops.
Users regularly
watch over 100 million hours of Facebook videos every day. The opportunity to
give ads using video is apparent but is also unique. In the past few months,
user behavior has grown into being highly specific when it is videos. 96% of
users use Facebook on mobile devices to optimize video for people using the
smaller screen. For this reason, videos are mostly watched without sound. While
this might seem odd behavior, users do not like having loud videos playing in
public areas or at work.
But how does video affect more strongly than images
do?
Let us have a sight of numbers that are working
behind the strategy of videos.
1. Videos grab people attention:
Half of the battle is getting people propelled to
look at them when you are running digital ads. Think about what grabs your attention
when you are going through a website. Is it the bland text ad or a video one? Your
eyes are processed to focus on movement. Hence the movement that videos
generate draws people's attention towards them. Video ads also attract people
rather than static ads. People are 27% more likely to click over an online ad
than a static banner ad.
2. Videos engage viewers:
Not only do videos capture people's attention, but
they retain it as well. Videos are one of the most highly engaging mediums that
you can use. They strike a profound connection and act to generate strong
emotional responses from people, making them share, like, and comment on the
video content.
3. Videos drive more traffic:
Videos are just ideal for better website SEO. A
video may bring as much of a benefit to your site in the case of SEO as many
different web pages do. Companies that use videos over their websites have 41%
more traffic from search engines that don't use videos in their content. The
video brings organic traffic by 157%. You may take advantage of this boosted
traffic by placing such videos on the website's landing pages.
4. Videos are memorable:
Many studies have revealed that videos can retain
95% of the message shown in videos than from written text. Videos let you
package the information you are trying to get across in a little narrative
which will engage viewers in a certain way that text can't. This makes them a
lot more memorable as people are far likely to remember a story than many
numbers of facts.
5. Videos help boost buying intent:
The success of any marketing campaign is based on the
number of conversions that have. Videos do the best job of pushing customers
closer and closer to buying. The positive experience from the customer with a
video ad may increase the purchase intent by 97%.
This is why videos
are considered a tremendously impactful tool when doing marketing for a martial
arts business.
What to do if your video ads aren't not having much engagement
as well?
Running a Martial
Arts business is a tacky thing, and you need to bring forth its exciting parts
that people would like to see more about when making ads. So to improve the
engagement, make sure your video ads are appropriately optimized. Facebook has
partnered with Nielson to research video ads and found that the first 3 seconds
of the videos deliver around 47% of the value. The first ten seconds of the
videos have approximately 74% of the value.
Use videos in your business:
Are you new to video
ads? Using Facebook, you can start. Reach the audience by having videos crated
with photos and videos you already have or with the selection of free stock
images.
- Slideshow:
Build engaging video
stories using only text and photos. You may use your photos or free stock
images.
- Stories:
Turn the existing
videos into certain ready-made story ads using ready-made and easy-to-use
templates in Ads manager.
- Boost the post:
Boosting a post
turns that video that is already on the business page into an ad so that you
may reach a bigger audience.
So should I use
videos or image ads to promote my Martial Arts business?
If you wish to grab
your Martial Arts Business sales by its horns, then using video content will be
the winner for you. This secret ingredient to boost sales is a secret no more.
Increasingly many businesses are using video ads, and they aren't ever
stopping. You better should get on the bandwagon right away! Your target
audience and Facebook usage will speak volumes on how well video ads are for
you. The amount of time and money you are sparing out in the ads will make the video
ads better than the other.
Want to level up your martial arts school in 2021?
Get in touch
now
to learn how
Black Belt Membership Software can revolutionize your business.
